Miti Ventures Asia Pte Ltd

Doing well by doing good

Miti Ventures Asia Pte. Ltd. is looking to double the monthly income of more than ten million households at the last-mile in tier 2 and tier 3 cities in emerging markets, starting with South Philippines.

With our yufin merchant services platform, we are extending and deepening the reach of players from both FMCG and financial services to grow their customer base on the one hand while monetizing the deep local insights of the last-mile to acquire and service this growing customer base on the other hand.

Who are we?

The founders have built and sold mobile financial solutions in startups like C-SAM that later exited to Mastercard. We have also been senior operators at financial services MNCs like Mastercard and AMEX, heading digital wallet programs, payment systems & mobile banking. yufin angel investors and advisors hold senior roles at global FMCGs, banks, payment companies, merchant fintech startups and investment funds. 

Bringing together unique assets

Strong FMCG, payments & digital platforms team
Tokenized rewards platform ready to on-ramp & off-ramp
Relations to vernacular voice technology & low-cost POS makers
Phygital distribution: field sales ambassadors 

Logo of parent company, Miti Ventures

yufin

Our Story

We believe fintech shouldn’t just move money or accept payments for small businesses.  It should help you make more of it. That’s where we come in. As a merchant services brand of Miti Ventures Asia Pte Ltd., developed in Southeast Asia, yufin was launched in the Philippines in end 2022 with the backing of credible early-stage investors and an experienced management team.

Our Mission

We understand that the real challenge is finding ways to earn more income. yufin bridges the gap between tier 1 digital services and the exploding demand in tier 2 and 3 markets, where over 75% of consumption happens to help millions of small businesses in emerging markets get bigger, raise income levels, and give them access to the digital economy.

Our Solution

We offer sachet-sized financial services, commerce and content that makes physical last-mile participants accept digital payments and sell more, effectively making them financial services distribution hubs. yufin gives small businesses the real tools that help merchants boost their income, reduce borrowing costs and manage their business more efficiently.

Logotype of yufin in black text

Emerging

SE Asia, Central America and Africa are high impact regions for digital financial services with the coming together of affordable smartphones, growth in online commerce and improving logistics.

Last Mile Retail: Small Merchants

We respect the role last mile distribution points play in carrying ideas, goods and trust to the next billion consumers. A combination of digital and physical is needed to onboard them and make them habitual users of digital financial services.

Platform

Our platform solves everyday problems where they matter most, for those who make the biggest difference to their communities, with a user experience that is simpler, trustworthy and localized.

Financial Inclusion

We want to take ten million households through the pay, save, borrow, insure and invest growth spiral with digital financial services that support their grow-as-you-(l)earn journey.

Do Good

By reducing friction in procurement and supply chains, lowering cost of capital, handling less cash and doing more digital payments, using data analytics and overlaying value added services like identity and rewards & loyalty programs at much better cost to serve.

Do Well

The offline to online last mile bridging the physical to the digital is the single biggest opportunity cluster across financial services, supply chains and lifestyle services like gaming and content consumption. Serving small merchants and their women shoppers has significant multiplier effects both in the B2B supply chain and consumer market.