Miti Ventures Asia Pte Ltd

Doing well by doing good

Miti Ventures Asia Pte. Ltd. is looking to double the monthly income of more than ten million households at the last-mile in tier 2 and tier 3 cities in emerging markets, starting with South Philippines.

With our yufin merchant services platform, we are extending and deepening the reach of players from both FMCG and financial services to grow their customer base on the one hand while monetizing the deep local insights of the last-mile to acquire and service this growing customer base on the other hand.

Who are we?

The founders have built and sold mobile financial solutions in startups like C-SAM that later exited to Mastercard. We have also been senior operators at financial services MNCs like Mastercard and AMEX, heading digital wallet programs, payment systems & mobile banking. yufin angel investors and advisors hold senior roles at global FMCGs, banks, payment companies, merchant fintech startups and investment funds. 

Bringing together unique assets

Strong FMCG, payments & digital platforms team
Tokenized rewards platform ready to on-ramp & off-ramp
Relations to vernacular voice technology & low-cost POS makers
Phygital distribution: field sales ambassadors 

Logo of parent company, Miti Ventures

yufin

yufin is a merchant services brand of Miti Ventures Asia Pte Ltd. Developed in Southeast Asia the yufin platform is an easy-to-use digital toolkit designed to help millions of small businesses in emerging markets get bigger, raise income levels, and give them access to the digital economy. 

It bridges digital services from tier 1 to the exploding demand in tier 2 and 3 where >75% of consumption happens. It is doubling the value flowing through this last-mile. yufin is Distribution as a Service (DaaS) for sachet-sized financial services, commerce and content that makes physical last-mile participants: merchants, solopreneurs, and housewives, accept digital payments and sell more, effectively making them financial services distribution hubs.  

yufin is like Block (Square++) for emerging markets on top of digital payments acceptance, helping the last-mile make >$200 monthly while solving their weekly pain-points of ordering stocks and borrowing from informal money lenders at high interest rates. 

Launched in the Philippines end–2022 with the backing of credible early-stage investors and an experienced management team, the yufin platform and model is highly scalable and portable to other emerging markets where small businesses need access to the digital economy to grow. 

Logotype of yufin in black text

Emerging

SE Asia, Central America and Africa are high impact regions for digital financial services with the coming together of affordable smartphones, growth in online commerce and improving logistics.

Last Mile Retail: Small Merchants

We respect the role last mile distribution points play in carrying ideas, goods and trust to the next billion consumers. A combination of digital and physical is needed to onboard them and make them habitual users of digital financial services.

Platform

Our platform solves everyday problems where they matter most, for those who make the biggest difference to their communities, with a user experience that is simpler, trustworthy and localized.

Financial Inclusion

We want to take ten million households through the pay, save, borrow, insure and invest growth spiral with digital financial services that support their grow-as-you-(l)earn journey.

Do Good

By reducing friction in procurement and supply chains, lowering cost of capital, handling less cash and doing more digital payments, using data analytics and overlaying value added services like identity and rewards & loyalty programs at much better cost to serve.

Do Well

The offline to online last mile bridging the physical to the digital is the single biggest opportunity cluster across financial services, supply chains and lifestyle services like gaming and content consumption. Serving small merchants and their women shoppers has significant multiplier effects both in the B2B supply chain and consumer market.