Madame Rosalie, Our yufin Power User

Shubhrendu Khoche  •  July 10, 2024

Shubhrendu, Co-Founder & CEO, with a yufin user behind the counter of her sari-sari store

Can never fill Madame Rosalie’s shoes but got a chance to take her chair for an hour.

What does a last mile participant using the yufin mobile application look like? Madame Rosalie is a good place to start.

She has been selling by a busy street near an overhead footbridge for more than twenty years now. It was her father before that for another fifteen, and he still comes to help her out at times.

Incidentally, Madame Rosalie also fills out application forms for many of the customers visiting the remittance and bill payments outlet next door and advises them on plans and products.

The last time we had met her six months ago, she was using yufin for business utility services to manage her business better and had also signed up for the one-month insurance redeemed from her yucoins in the mobile application.

In the hour that we took her chair today and understood what a typical afternoon looks like for her, we sold a couple of bottles of ‘C2 Apple solo’ that she now orders from the traditional wholesaler at 12.90 Pesos from the yufin app and sells for 20 Pesos.

The more interesting encounter was with the informal ‘5-6’ money lender who was surprised to find an Indian speaking Hindi greet him and hand him his daily pound of flesh, the 60 Pesos of interest that Madame Rosalie owes him every day for the informal loan. (Note: he declined to be photographed but mentioned in passing that it’s a great business whilst grinning from ear to ear.)

Madame Rosalie is excited to hear about our new services and wants to start reselling OTT vouchers and one month insurance as soon as we launch yuSell. Madame Rosalie is also going to bunch up her neighbouring businesses and start a yuOrder reseller business as many of her neighbours are older or do not have a smartphone.

Can never fill her shoes but she lets us take her chair whenever I am in the field.