Bayanihan Community Spirit in the yufin App!

Shubhrendu Khoche •  May 14, 2024

A screenshot of the yufin app's home page, showing the number of yuCoins earned, an "Insights" button, eight features ("Utang, Payables", "Negosyo Supplies", "Order Stocks", "Arrange Delivery", "Bills Payment", "Sell Load", "Streaming Content", and "Transport Tickets"), and "Tips & Tricks" section.
More than those fifteen minutes of fame.
Last mile participants have untapped local market intelligence and know-how you cannot get from Meta or Google (It’s not in English and also not on the internet).

The yufin merchant community has started to tap into this collective wisdom of the last-mile crowd. 

For starters, yufin users share their tips & tricks with other users and get a chance to be featured in the mobile app. Peer recognition, at times, is more valued than cashbacks or discounts as a true ‘reward of the tribe’.

yufin is knitting together the last-mile in tier 2 and tier 3 cities and helping them make more money every week while moving them to digital payments acceptance.