yufin, a merchant platform startup, is focused on supporting underserved micro, small, and medium enterprises (MSMEs) in the Visayas and Mindanao regions of the Philippines. Following a recent $1 million funding round, yufin aims to assist these businesses in their digital transformation journey. The company’s app offers affordable and assisted digital financial services, enabling MSMEs to become banking and distribution hubs for their customers. yufin’s hybrid approach combines digital and in-person strategies, allowing them to better understand and address the unique challenges faced by small merchants. With over 7,000 users already onboarded, yufin plans to expand its reach significantly by the end of 2022. Additionally, they are exploring the provision of credit lines to further empower MSMEs​.