From Four to Five: yufin Adds Its New Regional Supplier

Shubhrendu Khoche • August 17, 2026

yufin and J Agro during contract signing.

Rice rice, baby.

There was a huge and growing demand for rice supplies from our yufin merchants.

Incidentally, the Philippines is the largest importer of rice globally.

For H2 26, the majority of rice imports are expected from Thailand, Malaysia and Pakistan, in addition to a reducing share of Jasmine rice from Vietnam.

So it is apt that the next supplier joining the yufin commerce & Distribution as a Service (DaaS) platform today is a major rice importer and distributor covering Mindanao.

Next category? Coming up in a fortnight.