{"id":88147,"date":"2024-07-24T18:09:59","date_gmt":"2024-07-24T10:09:59","guid":{"rendered":"https:\/\/yufin.ph\/?p=88147"},"modified":"2025-10-22T11:57:55","modified_gmt":"2025-10-22T03:57:55","slug":"winning-back-ate-josie-our-yufin-power-user","status":"publish","type":"post","link":"https:\/\/yufin.ph\/tl\/winning-back-ate-josie-our-yufin-power-user\/","title":{"rendered":"Winning Back Ate Josie, Our yufin Power User"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"88147\" class=\"elementor elementor-88147\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a8efa14 e-flex e-con-boxed e-con e-parent\" data-id=\"a8efa14\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0f68aac e-con-full e-flex e-con e-child\" data-id=\"0f68aac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-87b4a24 elementor-widget elementor-widget-heading\" data-id=\"87b4a24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Winning Back Ate Josie, Our yufin Power User<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10e4d73 elementor-widget elementor-widget-text-editor\" data-id=\"10e4d73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"x3jgonx\">Shubhrendu Khoche\u00a0 \u2022\u00a0 <\/span>July 12, 2024<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f381b2c e-con-full e-flex e-con e-child\" data-id=\"f381b2c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f5d7682 elementor-widget elementor-widget-image\" data-id=\"f5d7682\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/yufin.ph\/wp-content\/uploads\/2024\/07\/Blog-001-1024x768.jpeg\" class=\"attachment-large size-large wp-image-88151\" alt=\"Shubhrendu, Co-Founder &amp; CEO, visiting a yufin user behind the counter of her sari-sari store\" srcset=\"https:\/\/yufin.ph\/wp-content\/uploads\/2024\/07\/Blog-001-1024x768.jpeg 1024w, https:\/\/yufin.ph\/wp-content\/uploads\/2024\/07\/Blog-001-300x225.jpeg 300w, https:\/\/yufin.ph\/wp-content\/uploads\/2024\/07\/Blog-001-768x576.jpeg 768w, https:\/\/yufin.ph\/wp-content\/uploads\/2024\/07\/Blog-001-1536x1152.jpeg 1536w, https:\/\/yufin.ph\/wp-content\/uploads\/2024\/07\/Blog-001-16x12.jpeg 16w, https:\/\/yufin.ph\/wp-content\/uploads\/2024\/07\/Blog-001-1000x750.jpeg 1000w, https:\/\/yufin.ph\/wp-content\/uploads\/2024\/07\/Blog-001.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d65710c e-con-full e-flex e-con e-child\" data-id=\"d65710c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ad046a elementor-widget elementor-widget-text-editor\" data-id=\"0ad046a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This win back is special.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1545c52 elementor-widget elementor-widget-text-editor\" data-id=\"1545c52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"x3jgonx\">Started a few larger last-mile participants to order their weekly stocks with yuOrder this week. But the win back with Ate Josie is more special. She had been a power user of the <a href=\"https:\/\/yufin.ph\/\">yufin<\/a> mobile application for more than a year but suddenly stopped using it two months ago.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad1b344 elementor-widget elementor-widget-text-editor\" data-id=\"ad1b344\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Decided to pay her a visit and see how her business was doing.\u00a0Found out that she stopped using the yufin application because she had to sell her smartphone.\u00a0In turn she sold her phone to pay off an informal money lender.\u00a0As it happens, she had to borrow from this second informal money lender to repay the daily interest due to another informal money lender.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5aa613e elementor-widget elementor-widget-text-editor\" data-id=\"5aa613e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sounds like a classic debt trap.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d18db5f elementor-widget elementor-widget-text-editor\" data-id=\"d18db5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It\u2019s a proof of her resilience that after receiving death threats for not repaying a $400 loan from the first money lender, she closed her business for a month and literally hid at her relatives\u2019 place in the mountains. There she managed to work odd jobs and save enough to be able to order some weekly stocks again this month.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47b6322 elementor-widget elementor-widget-text-editor\" data-id=\"47b6322\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"x3jgonx\">For all the talk of financial literacy and achievements in financial inclusion touted at conferences, there are millions of Ate Josies who are borrowing at 40% interest weekly from \u2018emergency\u2019 funds to repay interest payable on their regular 20% per month loans borrowed mainly to buy their weekly stocks. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2215a3a elementor-widget elementor-widget-text-editor\" data-id=\"2215a3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There is an abundance of resourcefulness and resilience at the last mile that is begging to be monetized. Ate Josie sold her phone but not her phone charger.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e584c24 elementor-widget elementor-widget-text-editor\" data-id=\"e584c24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>She now provides \u2018phone charging as a service\u2019 to day boarders and students near her business for Peso 20 for every full charge. Five such transactions equal her daily interest payments to the current, third informal money lender. \u00a0It\u2019s a lucky coincidence that her informal money lenders do not have a central data exchange to share defaulter details.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f022f74 elementor-widget elementor-widget-text-editor\" data-id=\"f022f74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Yes, she is back on yufin since yesterday and will be ordering with her daughter\u2019s feature phone using our assisted yuOrder service from an authorized reseller.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbd0a7f elementor-widget elementor-widget-text-editor\" data-id=\"dbd0a7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"x3jgonx\">She is waiting for the yuMall service so she can sell even items like beauty &amp; wellness products and accessories that she cannot afford to stock today but her customers demand, and also to try out the inventory financing service from yufin to reduce her borrowing costs by half.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cd8986 elementor-widget elementor-widget-text-editor\" data-id=\"2cd8986\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"x3jgonx\">But her last comment still haunts me. If lending is such a good business, why can\u2019t she do it instead?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Winning Back Ate Josie, Our yufin Power User Shubhrendu Khoche\u00a0 \u2022\u00a0 July 12, 2024 This win back is special. Started a few larger last-mile participants to order their weekly stocks with yuOrder this week. But the win back with Ate Josie is more special. She had been a power user of the yufin mobile application&hellip;<\/p>","protected":false},"author":2,"featured_media":88314,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[255],"tags":[],"class_list":["post-88147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>yufin: Our Power User, Josie<\/title>\n<meta name=\"description\" content=\"Josie is using her daughter\u2019s phone for yuOrder and awaits yuMall to sell more items and yufin\u2019s financing to cut borrowing costs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/yufin.ph\/tl\/winning-back-ate-josie-our-yufin-power-user\/\" \/>\n<meta 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