{"id":89651,"date":"2024-12-18T18:27:20","date_gmt":"2024-12-18T10:27:20","guid":{"rendered":"https:\/\/yufin.ph\/product-market-fit-in-the-market-copy\/"},"modified":"2025-10-22T11:58:08","modified_gmt":"2025-10-22T03:58:08","slug":"yufin-going-to-the-last-mile-market-gltm","status":"publish","type":"post","link":"https:\/\/yufin.ph\/tl\/yufin-going-to-the-last-mile-market-gltm\/","title":{"rendered":"Going to the Last-Mile Market (GTLM)"},"content":{"rendered":"
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Going to the Last-Mile Market (GTLM)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Clarissa Guilaran\u00a0 \u2022\u00a0 October 16, 2024<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"A\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
Inclusion does not happen in corner offices in Singapore, or at big technology conferences, the new markers of seasons in Asia. There is one such event today in Singapore, of course, that will also talk of tokens and financial inclusion.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
It happens in the open, under a tree with a tarpaulin over your head.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
This week, for instance, yufin<\/a> onboarded a fisherfolk co-operative together with a govt agency of the Philippines.\u00a0The agency lends the fisherfolk co-operative money for subsistence, upskilling and growing their small businesses.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
The co-operative members will now use the yufin mobile application not just to track their loans, revenues and expenses, but also start using the yuDelivery service to reduce their daily business transport costs and become yufin resellers to sell digital goods like insurance\u00a0and OTT vouchers in their own communities.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
They will earn tokenized yucoins doing so, that can be redeemed for microinsurance and getting discounts on their daily staples. Yes, the yucoins do run off a private blockchain.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
It is not about teaching them how to fish; their day job.\u00a0But how to fish better without ever worrying about tokenization, cryptography and stablecoins.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
Because digital payments need to grow local economies first before collecting a toll.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

yufin is Setting Out to Do Well by Doing Good Shubhrendu Khoche\u00a0 \u2022\u00a0 July 19, 2022<\/p>","protected":false},"author":2,"featured_media":89642,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[255],"tags":[],"class_list":["post-89651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\nyufin: Going to the Last-Mile Market<\/title>\n<meta name=\"description\" content=\"yufin onboarded a fisherfolk co-operative together with a government agency of the Philippines. The agency lends them money for subsistence, upskilling, and growing their small businesses.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/yufin.ph\/tl\/yufin-going-to-the-last-mile-market-gltm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"yufin: Going to the Last-Mile Market\" \/>\n<meta property=\"og:description\" content=\"yufin onboarded a fisherfolk co-operative together with a government agency of the Philippines. The agency lends them money for subsistence, upskilling, and growing their small businesses.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/yufin.ph\/tl\/yufin-going-to-the-last-mile-market-gltm\/\" \/>\n<meta property=\"og:site_name\" content=\"yufin\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/growwithyufin\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-18T10:27:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-22T03:58:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/yufin.ph\/wp-content\/uploads\/2024\/12\/Blog-031-Square.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Gerald Dominic Chua\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gerald Dominic Chua\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/yufin.ph\\\/yufin-going-to-the-last-mile-market-gltm\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/yufin.ph\\\/yufin-going-to-the-last-mile-market-gltm\\\/\"},\"author\":{\"name\":\"Gerald Dominic Chua\",\"@id\":\"https:\\\/\\\/yufin.ph\\\/#\\\/schema\\\/person\\\/44e15b5147cf2205931e24db1d40923e\"},\"headline\":\"Going to the Last-Mile Market (GTLM)\",\"datePublished\":\"2024-12-18T10:27:20+00:00\",\"dateModified\":\"2025-10-22T03:58:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/yufin.ph\\\/yufin-going-to-the-last-mile-market-gltm\\\/\"},\"wordCount\":19,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/yufin.ph\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/yufin.ph\\\/yufin-going-to-the-last-mile-market-gltm\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/yufin.ph\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/Blog-031-Square.png\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"tl\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/yufin.ph\\\/yufin-going-to-the-last-mile-market-gltm\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/yufin.ph\\\/yufin-going-to-the-last-mile-market-gltm\\\/\",\"url\":\"https:\\\/\\\/yufin.ph\\\/yufin-going-to-the-last-mile-market-gltm\\\/\",\"name\":\"yufin: Going to the Last-Mile Market\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/yufin.ph\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/yufin.ph\\\/yufin-going-to-the-last-mile-market-gltm\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/yufin.ph\\\/yufin-going-to-the-last-mile-market-gltm\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/yufin.ph\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/Blog-031-Square.png\",\"datePublished\":\"2024-12-18T10:27:20+00:00\",\"dateModified\":\"2025-10-22T03:58:08+00:00\",\"description\":\"yufin onboarded a fisherfolk co-operative together with a government agency of the Philippines. The agency lends them money for subsistence, upskilling, and growing their small businesses.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/yufin.ph\\\/yufin-going-to-the-last-mile-market-gltm\\\/#breadcrumb\"},\"inLanguage\":\"tl\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/yufin.ph\\\/yufin-going-to-the-last-mile-market-gltm\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"tl\",\"@id\":\"https:\\\/\\\/yufin.ph\\\/yufin-going-to-the-last-mile-market-gltm\\\/#primaryimage\",\"url\":\"https:\\\/\\\/yufin.ph\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/Blog-031-Square.png\",\"contentUrl\":\"https:\\\/\\\/yufin.ph\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/Blog-031-Square.png\",\"width\":1000,\"height\":1000,\"caption\":\"A group photo with the fisherfolk co-op.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/yufin.ph\\\/yufin-going-to-the-last-mile-market-gltm\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/yufin.ph\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Going to the Last-Mile Market (GTLM)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/yufin.ph\\\/#website\",\"url\":\"https:\\\/\\\/yufin.ph\\\/\",\"name\":\"yufin\",\"description\":\"Ang ginagamit ng negosyong panalo!\",\"publisher\":{\"@id\":\"https:\\\/\\\/yufin.ph\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/yufin.ph\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tl\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/yufin.ph\\\/#organization\",\"name\":\"yufin\",\"url\":\"https:\\\/\\\/yufin.ph\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tl\",\"@id\":\"https:\\\/\\\/yufin.ph\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/yufin.ph\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/yufin-Logomark.png\",\"contentUrl\":\"https:\\\/\\\/yufin.ph\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/yufin-Logomark.png\",\"width\":320,\"height\":320,\"caption\":\"yufin\"},\"image\":{\"@id\":\"https:\\\/\\\/yufin.ph\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/growwithyufin\",\"https:\\\/\\\/www.youtube.com\\\/@yufinphilippines\",\"https:\\\/\\\/www.linkedin.com\\\/showcase\\\/yufinbymitiventures\\\/\",\"https:\\\/\\\/www.tiktok.com\\\/@yufinph\",\"https:\\\/\\\/www.instagram.com\\\/yufin.ph\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/yufin.ph\\\/#\\\/schema\\\/person\\\/44e15b5147cf2205931e24db1d40923e\",\"name\":\"Gerald Dominic Chua\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tl\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/42d173dfd09b51a9a0f2c20abe81c588bcbd35fa8fa4f4ac41f8a341cd603ead?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/42d173dfd09b51a9a0f2c20abe81c588bcbd35fa8fa4f4ac41f8a341cd603ead?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/42d173dfd09b51a9a0f2c20abe81c588bcbd35fa8fa4f4ac41f8a341cd603ead?s=96&d=mm&r=g\",\"caption\":\"Gerald Dominic Chua\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"yufin: Going to the Last-Mile Market","description":"yufin onboarded a fisherfolk co-operative together with a government agency of the Philippines. The agency lends them money for subsistence, upskilling, and growing their small businesses.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/yufin.ph\/tl\/yufin-going-to-the-last-mile-market-gltm\/","og_locale":"en_US","og_type":"article","og_title":"yufin: Going to the Last-Mile Market","og_description":"yufin onboarded a fisherfolk co-operative together with a government agency of the Philippines. The agency lends them money for subsistence, upskilling, and growing their small businesses.","og_url":"https:\/\/yufin.ph\/tl\/yufin-going-to-the-last-mile-market-gltm\/","og_site_name":"yufin","article_publisher":"https:\/\/www.facebook.com\/growwithyufin","article_published_time":"2024-12-18T10:27:20+00:00","article_modified_time":"2025-10-22T03:58:08+00:00","og_image":[{"width":1000,"height":1000,"url":"https:\/\/yufin.ph\/wp-content\/uploads\/2024\/12\/Blog-031-Square.png","type":"image\/png"}],"author":"Gerald Dominic Chua","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Gerald Dominic Chua","Est. reading time":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/yufin.ph\/yufin-going-to-the-last-mile-market-gltm\/#article","isPartOf":{"@id":"https:\/\/yufin.ph\/yufin-going-to-the-last-mile-market-gltm\/"},"author":{"name":"Gerald Dominic Chua","@id":"https:\/\/yufin.ph\/#\/schema\/person\/44e15b5147cf2205931e24db1d40923e"},"headline":"Going to the Last-Mile Market (GTLM)","datePublished":"2024-12-18T10:27:20+00:00","dateModified":"2025-10-22T03:58:08+00:00","mainEntityOfPage":{"@id":"https:\/\/yufin.ph\/yufin-going-to-the-last-mile-market-gltm\/"},"wordCount":19,"commentCount":0,"publisher":{"@id":"https:\/\/yufin.ph\/#organization"},"image":{"@id":"https:\/\/yufin.ph\/yufin-going-to-the-last-mile-market-gltm\/#primaryimage"},"thumbnailUrl":"https:\/\/yufin.ph\/wp-content\/uploads\/2024\/12\/Blog-031-Square.png","articleSection":["Blog"],"inLanguage":"tl","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/yufin.ph\/yufin-going-to-the-last-mile-market-gltm\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/yufin.ph\/yufin-going-to-the-last-mile-market-gltm\/","url":"https:\/\/yufin.ph\/yufin-going-to-the-last-mile-market-gltm\/","name":"yufin: Going to the Last-Mile Market","isPartOf":{"@id":"https:\/\/yufin.ph\/#website"},"primaryImageOfPage":{"@id":"https:\/\/yufin.ph\/yufin-going-to-the-last-mile-market-gltm\/#primaryimage"},"image":{"@id":"https:\/\/yufin.ph\/yufin-going-to-the-last-mile-market-gltm\/#primaryimage"},"thumbnailUrl":"https:\/\/yufin.ph\/wp-content\/uploads\/2024\/12\/Blog-031-Square.png","datePublished":"2024-12-18T10:27:20+00:00","dateModified":"2025-10-22T03:58:08+00:00","description":"yufin onboarded a fisherfolk co-operative together with a government agency of the Philippines. The agency lends them money for subsistence, upskilling, and growing their small businesses.","breadcrumb":{"@id":"https:\/\/yufin.ph\/yufin-going-to-the-last-mile-market-gltm\/#breadcrumb"},"inLanguage":"tl","potentialAction":[{"@type":"ReadAction","target":["https:\/\/yufin.ph\/yufin-going-to-the-last-mile-market-gltm\/"]}]},{"@type":"ImageObject","inLanguage":"tl","@id":"https:\/\/yufin.ph\/yufin-going-to-the-last-mile-market-gltm\/#primaryimage","url":"https:\/\/yufin.ph\/wp-content\/uploads\/2024\/12\/Blog-031-Square.png","contentUrl":"https:\/\/yufin.ph\/wp-content\/uploads\/2024\/12\/Blog-031-Square.png","width":1000,"height":1000,"caption":"A group photo with the fisherfolk co-op."},{"@type":"BreadcrumbList","@id":"https:\/\/yufin.ph\/yufin-going-to-the-last-mile-market-gltm\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/yufin.ph\/"},{"@type":"ListItem","position":2,"name":"Going to the Last-Mile Market (GTLM)"}]},{"@type":"WebSite","@id":"https:\/\/yufin.ph\/#website","url":"https:\/\/yufin.ph\/","name":"yufin","description":"Ang ginagamit ng panalong negosyo!","publisher":{"@id":"https:\/\/yufin.ph\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/yufin.ph\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tl"},{"@type":"Organization","@id":"https:\/\/yufin.ph\/#organization","name":"yufin","url":"https:\/\/yufin.ph\/","logo":{"@type":"ImageObject","inLanguage":"tl","@id":"https:\/\/yufin.ph\/#\/schema\/logo\/image\/","url":"https:\/\/yufin.ph\/wp-content\/uploads\/2024\/08\/yufin-Logomark.png","contentUrl":"https:\/\/yufin.ph\/wp-content\/uploads\/2024\/08\/yufin-Logomark.png","width":320,"height":320,"caption":"yufin"},"image":{"@id":"https:\/\/yufin.ph\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/growwithyufin","https:\/\/www.youtube.com\/@yufinphilippines","https:\/\/www.linkedin.com\/showcase\/yufinbymitiventures\/","https:\/\/www.tiktok.com\/@yufinph","https:\/\/www.instagram.com\/yufin.ph"]},{"@type":"Person","@id":"https:\/\/yufin.ph\/#\/schema\/person\/44e15b5147cf2205931e24db1d40923e","name":"Gerald Dominic Chua","image":{"@type":"ImageObject","inLanguage":"tl","@id":"https:\/\/secure.gravatar.com\/avatar\/42d173dfd09b51a9a0f2c20abe81c588bcbd35fa8fa4f4ac41f8a341cd603ead?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/42d173dfd09b51a9a0f2c20abe81c588bcbd35fa8fa4f4ac41f8a341cd603ead?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/42d173dfd09b51a9a0f2c20abe81c588bcbd35fa8fa4f4ac41f8a341cd603ead?s=96&d=mm&r=g","caption":"Gerald Dominic Chua"}}]}},"builder_content":"","_links":{"self":[{"href":"https:\/\/yufin.ph\/tl\/wp-json\/wp\/v2\/posts\/89651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yufin.ph\/tl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yufin.ph\/tl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yufin.ph\/tl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/yufin.ph\/tl\/wp-json\/wp\/v2\/comments?post=89651"}],"version-history":[{"count":16,"href":"https:\/\/yufin.ph\/tl\/wp-json\/wp\/v2\/posts\/89651\/revisions"}],"predecessor-version":[{"id":89669,"href":"https:\/\/yufin.ph\/tl\/wp-json\/wp\/v2\/posts\/89651\/revisions\/89669"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yufin.ph\/tl\/wp-json\/wp\/v2\/media\/89642"}],"wp:attachment":[{"href":"https:\/\/yufin.ph\/tl\/wp-json\/wp\/v2\/media?parent=89651"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yufin.ph\/tl\/wp-json\/wp\/v2\/categories?post=89651"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yufin.ph\/tl\/wp-json\/wp\/v2\/tags?post=89651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}