How Do You Know Your Business Partners Trust You?
Shubhrendu Khoche • July 10, 2026
1. When one of the yufin partner distributors rolls out the yufin platform for their entire operations, sales and performance improvement, to all of their thirty salespersons across two cities, six months after starting B2B sales to small merchants with yufin sales team. For yufin, that’s half a million-dollar platform GTV monthly but their trust is priceless.
2. When another partner supplier starts putting out marketing tarpaulins for you beside their physical branches to encourage more of their walk-in merchants to order on the yufin platform, without asking you to pay for it.