yufin Announces Reseller Program for yuOrders

Gerald Chua  •  July 2, 2024

A screenshot of the yufin app's 'Order Confirmation' page, showing the delivery address, customer details (name, number, and business name), delivery fee, total amount, and a "Place Order" button.
“What about us? We do not have a smartphone.”

One out of four yufin last-mile participants interested in ordering their weekly stocks from the yufin mobile application told us they were not confident using their smartphones or were still using feature phones. We saw more than a few rugged Nokia models still out there.

But they were keen not to miss out on the opportunity to yuOrder for their weekly stocks.

So today, 4th of July, we are launching our authorized reseller program for yuOrders.

Housewives, students, those interested to earn in their free time and social hubs in the local community are signing up to be authorized resellers for others in their local communities. They will assist last-mile participants without a smartphone get their weekly stocks delivered or picked up at the wholesaler branches.

Of course, the customers’ feature phones get an SMS informing them when their orders are ready for collection or when the wholesaler delivery vans are on their way to them.

We let our resellers earn a markup for their assistance on top and help their local community in turn. Just another way we are doubling the value that flows through the last mile in tier 2 and tier 3 cities.

For digital payments in emergingmarkets is first about growing the transaction flows.