1. yufin is on track to grow $GTV and revenue >25% MoM in November.
2. We went live at the fifth branch of our partner wholesaler this week.
3. The first resellers of OTT content vouchers from the yufin app are small businesses running last mile retail operations alongside internet cafes.
4. Offline to online activation works. We started physical booths outside our partner wholesaler branch locations, right outside the exit doors.
5. The yufin brand will be on the roads of Davao everyday, from today. The wholesaler is letting us fit their delivery vans with our joint branding.
6. The cigarette industry has understood sachetization well. Most of the last mile retail sale is by stick. Bit like ‘the jail economy’, our team has to explain prices for commerce, content and financial services with analogies of cigarette sticks at some places.
7. What’s common to cigarettes and milk powder? Special priority lanes for buying these high value, high pilferage risk products.
8. Cash is still king for now but its days of crushing dominance are numbered. The overwhelming majority of check-out lanes even at large wholesaler outlets are still cash-only for now.
Every day is a festival in tier 2 and tier 3 cities and fintech is becoming a bigger part of it.
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